The newest line to join the KEVIN.MURPHY range is PLUMPING, consisting of PLUMPING.WASH, PLUMPING.RINSE and BODY.MASS.
“The PLUMPING line became a reality because of all the successes I had seen with eyelash thickening and lengthening products. The results I saw were quite astonishing because it actually works. This technology was the inspiration for the line but I also looked at the successes that were being achieved with these types of men’s products as well. I then realised that there was nothing truly feminine on the market that helped women both on an emotional level and a therapeutic level” explains Kevin.
These types of products rely on regular use to achieve results but there was no instant gratification. So we decided to go one better and added full strength proven therapeutic ingredients and a new type of polymer that made your hair feel thicker from the first use.
Recently our industry has been given very strict guidelines on what we can and cannot claim. We are not allowed to make what is referred to as an “unsubstantiated claim” if we say it’s for hair loss & thinning hair, it has to be for hair loss & thinning hair and it must do exactly this. We are legally bound by these rules to be able to make that claim.
We have chosen ingredients like Oleanolic Acid from the ‘Lovely Hemsleya Root’, Apigenin from Parsley and Biotin GHK from the eyelash thickening and lengthening industry. This ‘complex· is the key and has been scientifically proven to work. We make sure that the full strength has been applied to the products and we have the scientific data to prove it.
“Women are emotionally devastated by hair loss and with so many products on the market targeted at men or in masculine or medicinal packaging, I wanted to create a line that had clinical proven data but was easy to use, decidedly feminine and with a simple application”.
The BODY.MASS can be used with the PLUMPING.WASH and RINSE but it also can be integrated into any WASH and RINSE regime. It must be applied regularly to the scalp every day (if possible) or every time you wash your hair and it must be the first product applied after washing.
The polymers give an instant result from the first application which will encourage you to keep it up. The PLUMPING line will take 14 days to kick in so keep it up at first to get the microcirculation going in the scalp. Some people will see the results within 14 to 30 days. The aim of the products is to lengthen the growing or Anagen phase of the hair, which will in turn lessen the falling or resting phase. The result is more Anagen hairs per head resulting in thicker, fuller hair.
Kevin explains “the PLUMPING.WASH prepares the hair by gently exfoliating the scalp and improving circulation with the help from sugar Cane, Nettle and Ginger Root extracts.
The RINSE plumps the hair and adds density via the ingredients Rice Proteins & Rice Amino Acids”. The fragrance contains White Florals, Orchid Extracts and Citrus extracts, making it feel fresh, invigorating, but still sweet and feminine.
Story from kevinmurphy.com